Apple Authorized Training Center Program

The Apple Authorized Training Center (AATC) Program provides superior training to Apple customers, from novice users to seasoned professionals.

AATCs deliver Apple’s official curriculum on Apple hardware, Mac OS X, pro applications and other key Apple technologies. The comprehensive curriculum addresses a broad range of technical proficiencies whether you're a first-time Mac user, an IT or creative professional, or a service technician. The courses are delivered by Apple Certified Trainers who maintain Apple’s highest quality standards.

Apple offers four AATC programs:

  1. The IT AATC program certifies centers to teach Apple's Mac OS X curriculum.
  2. The Pro Apps AATC program certifies centers to deliver Apple's pro applications curriculum.
  3. The Pro Apps AATC for Education program certifies high schools and other educational institutions to deliver Apple's pro applications curriculum to their students.
  4. The AppleCare AATC program certifies centers to deliver AppleCare hardware training.

AATC Program Benefits

  • Direct access to Apple’s AATC program team
  • Access to new courseware release information and updates prior to public notification
  • Option to participate in monthly conference calls, co-marketing efforts, occasional meetings, and other training events
  • Certification exams provide revenue opportunities.
  • The AATC program logo identifies a training center as an official Apple training center. AATCs may use the logo in advertising, on business cards, on the training center’s website, and in other communication, in compliance with Apple Corporate Identity Guidelines.
  • Apple's official curriculum includes all the materials your Apple Certified Trainers need to conduct Apple training courses.
  • Advertising on Apple website — Apple.com receives approximately 1 million visitors daily, which translates into about 3 to 4 million page views.
  • Eligible AATCs can add their course schedule to the Apple Training website, where students worldwide view course schedules.
  • Training centers have an exclusive program home page that provides product imagery, keynote presentations, demo movies and other marketing materials.

Selection Criteria and Application

Apple welcomes all applicants, including independent training companies, corporations, universities, academic institutions, and Value Added Resellers. Selection is based on a number of criteria, including excellence in training; staff expertise; appropriate facilities, equipment, and infrastructure; and geographic location.